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Major General HR McMasters, US Army

IISSIn Behavioural Conflict, Andrew Mackay (a retired British Army Major-General) and Steve Tatham (a serving Royal Navy Commander and author of Losing Arab Hearts and Minds: The Coalition, Al Jazeera and Muslim Public Opinion) argue that the need to understand and alter group behaviours is ‘the defining characteristic of resolving armed disputes’ (p. vii). In making this point, the co-authors draw on their extensive experiences in the Balkans, Sierra Leone, the Levant, Iraq and Afghanistan, leavening those experiences with additional research and insights from the disciplines of psychology, behavioural economics and anthropology. Because young servicemen and women will continue to be thrust into unfamiliar cultures, teaching them how to understand certain behaviours and to exert influence to alter them will be a critical element of success in future military operations ...

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