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Richard Bath, Scotland on Sunday

Behavioural Conflict is a blueprint for a new way to wage war, one based around the wielding of what Mackay and co-author Steve Tatham characterise as “influence”. This means that everything you do is designed to win over the civilian population rather than simply killing as many of the enemy as possible.

In an era of declining military spending, when the Western world moves away from expensive boots on the ground and surgical strikes, and towards working with domestic political movements and UN-led peace-keeping missions, the less-costly “soft power” first championed by Mackay, which measures success not in body bags but in friends won and peaces kept, is the new military zeitgeist. Or at least it is in America. The first e-mail of congratulation Mackay received came from the former commander of US forces in Afghanistan David Petraeus, while his predecessor, General Stanley McChrystal, contributed the foreword........

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Behavioural Conflict RT @mountainrunner: Public diplomacy, per this 1975 report has two purposes: —The projection, interpretation and advocacy of current US fo…
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