20
landscape-2
DPP07D804180E3725
DPP07D8031B0D1844
landscape-1
Garmsir-001656.2.flat
landscape-5
DPP07D8030D151839.2
landscape-6
landscape-4
DPP07D805170E3334.2.flat
Garmsir-001668.2.flat
41
8 copy
_B4U2446-Edit.2
DPP07D8051A0D1147.2.flat
landscape-3
Previous Next Play Pause

Richard Bath, Scotland on Sunday

Behavioural Conflict is a blueprint for a new way to wage war, one based around the wielding of what Mackay and co-author Steve Tatham characterise as “influence”. This means that everything you do is designed to win over the civilian population rather than simply killing as many of the enemy as possible.

In an era of declining military spending, when the Western world moves away from expensive boots on the ground and surgical strikes, and towards working with domestic political movements and UN-led peace-keeping missions, the less-costly “soft power” first championed by Mackay, which measures success not in body bags but in friends won and peaces kept, is the new military zeitgeist. Or at least it is in America. The first e-mail of congratulation Mackay received came from the former commander of US forces in Afghanistan David Petraeus, while his predecessor, General Stanley McChrystal, contributed the foreword........

Buy The Book

Behavioural Conflict can be purchased at:

 
    
 

Help For Heroes

We are proud to be working with Help For Heroes

100% of Author profits from sales of Behavioural Conflict are donated to Help for Heroes

Get in touch

We love getting feedback from our readers.  Please contact us to discuss any of the issues in the book, our blog or any press coverage

bThis email address is being protected from spambots. You need JavaScript enabled to view it.