8 copy
Previous Next Play Pause

Richard Bath, Scotland on Sunday

Behavioural Conflict is a blueprint for a new way to wage war, one based around the wielding of what Mackay and co-author Steve Tatham characterise as “influence”. This means that everything you do is designed to win over the civilian population rather than simply killing as many of the enemy as possible.

In an era of declining military spending, when the Western world moves away from expensive boots on the ground and surgical strikes, and towards working with domestic political movements and UN-led peace-keeping missions, the less-costly “soft power” first championed by Mackay, which measures success not in body bags but in friends won and peaces kept, is the new military zeitgeist. Or at least it is in America. The first e-mail of congratulation Mackay received came from the former commander of US forces in Afghanistan David Petraeus, while his predecessor, General Stanley McChrystal, contributed the foreword........

Buy The Book

Behavioural Conflict can be purchased at:


Help For Heroes

We are proud to be working with Help For Heroes

100% of Author profits from sales of Behavioural Conflict are donated to Help for Heroes

Get in touch

We love getting feedback from our readers.  Please contact us to discuss any of the issues in the book, our blog or any press coverage

bThis email address is being protected from spambots. You need JavaScript enabled to view it.

Our Twitter Feed

Behavioural Conflict RT @mountainrunner: Public diplomacy, per this 1975 report has two purposes: —The projection, interpretation and advocacy of current US fo…
About 10 hours ago
Behavioural Conflict RT @mountainrunner: "...the ability of this country to make its views prevail and its policies succeed will derive less from its wealth and…
About 10 hours ago
Behavioural Conflict RT @mountainrunner: This is US public diplomacy today. Good luck to our public affairs officers at our embassies and consulates trying to e…
About 10 hours ago
Behavioural Conflict RT @Imamofpeace: The best video you’ll see all week. https://t.co/uk7yddG2Vi
About 11 hours ago