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Behavioural Conflict Blog

Why Understanding People And Their Motivations Will Prove Decisive In Future Conflict

Posted on in General Posts
Crimea : Russian Reflexive Control?


Russia’s strategy towards Crimea has been an extremely impressive demonstration of Strategic Communication, one which shares many similarities with their intervention into South Ossetia and Abkhazia in 2008.  They have placed the idea of influence at the very centre piece of their operational planning and used all possible leavers to achieve that: skilful internal communications; deception operations; psychological operations and well constructed external communications.
"There is too much self-congratulatory talk.. we are not good enough at 'shape and influence'"


I stumbled across this excellent article today. Its from last year but well worth a read:


Land, Strategy & Policy 
By Sydney J. Freedberg Jr. on August 27, 2013 at 11:04 AM

Behavioural Conflict in today's Observer newspaper

I have to admit that I am not a natural Observer / Guardian newspaper reader, although in fairness its not a bad paper if just a little too Islington set for me.

Behavioural Conflict in today's Observer newspaper

I have to admit that I am not a natural Observer / Guardian newspaper reader, although in fairness ...

..............Social influence has traditionally been conceptualised as winning hearts and minds, but many military thinkers are now focused on a new approach informed by the behavioural sciences. A milestone in this approach has been the book Behavioural Conflict by Major General Andrew Mackay and Commander Steve Tatham, who co-ordinated influence-informed British military operations in Iraq and Afghanistan. The book has become a core text for a new generation of officers and argues that changing behaviour – not beliefs or perceptions – is the key to military influence. This is an alternative to the propaganda or public relations model that says that getting the target audience to share your beliefs and understand key information is central, despite well-established research showing that beliefs and attitudes are relatively poor predictors of behaviour................

Tagged in: Guardian Observer

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