DPP07D804180E3725
DPP07D8031B0D1844
landscape-6
_B4U2446-Edit.2
landscape-3
8 copy
41
landscape-1
landscape-4
landscape-5
DPP07D8051A0D1147.2.flat
20
landscape-2
DPP07D8030D151839.2
DPP07D805170E3334.2.flat
Garmsir-001656.2.flat
Garmsir-001668.2.flat
Previous Next Play Pause

Behavioural Conflict Blog

Why Understanding People And Their Motivations Will Prove Decisive In Future Conflict

Subscribe to this list via RSS Blog posts tagged in Observer
Behavioural Conflict in today's Observer newspaper

I have to admit that I am not a natural Observer / Guardian newspaper reader, although in fairness ...

..............Social influence has traditionally been conceptualised as winning hearts and minds, but many military thinkers are now focused on a new approach informed by the behavioural sciences. A milestone in this approach has been the book Behavioural Conflict by Major General Andrew Mackay and Commander Steve Tatham, who co-ordinated influence-informed British military operations in Iraq and Afghanistan. The book has become a core text for a new generation of officers and argues that changing behaviour – not beliefs or perceptions – is the key to military influence. This is an alternative to the propaganda or public relations model that says that getting the target audience to share your beliefs and understand key information is central, despite well-established research showing that beliefs and attitudes are relatively poor predictors of behaviour................

Tagged in: Guardian Observer

Blog Posts Calendar

Loading ...

Blog Subscribe

Your Name:
Your Email:

Buy The Book

Behavioural Conflict can be purchased at:

 
    
 

Help For Heroes

We are proud to be working with Help For Heroes

100% of Author profits from sales of Behavioural Conflict are donated to Help for Heroes

Get in touch

We love getting feedback from our readers.  Please contact us to discuss any of the issues in the book, our blog or any press coverage

bThis email address is being protected from spambots. You need JavaScript enabled to view it.

Our Twitter Feed

Behavioural Conflict I have 2 new followers from China, and more last week. See https://t.co/VJHYKEkKuO https://t.co/CKAvYHZ8na
Thursday, 17 May 2018 05:19
Behavioural Conflict I have 5 new followers from UK. last week. See https://t.co/VJHYKEkKuO https://t.co/qH5QTwcCmp
Thursday, 10 May 2018 05:19
Behavioural Conflict I have 2 new followers from USA, and more last week. See https://t.co/VJHYKEkKuO https://t.co/9bPfyOD8wn
Thursday, 03 May 2018 05:20
Behavioural Conflict I have 4 new followers from Spain, and more last week. See https://t.co/VJHYKEkKuO https://t.co/Us6Go5Hgen
Thursday, 26 April 2018 23:52